2020 GIA Global Honoree for Retail Excellence

Natira Chirathivat Boonsri, President of Central Department Store under Central Retail Corporation, stated that “Over the past seven decades, Central Department Store has upheld its vision as a second home that transcends generations delivering unique experiences to our customers with each visit,  following the ‘Every One of a Kind’ concept. Central is more than just a place for shopping, but also a place to spend some quality time. With this in mind, we transformed our home department into the ‘Living House: Co-Living & Eating Space’ combining a wide variety of home products, together with local street food stalls, as recommended in the Michelin Guide Book. This project won us the title of ‘The 2020 gia Global Honoree for Excellence in Retail’. We were the only department store in Southeast Asia to be on this year’s list.”

The 2020 GIA Awards was organised by the International Housewares Association (IHA) and The Inspired Home Show to foster innovation and excellence in home and houseware retailing throughout the world. Since its debut in 2000, there have been over 460 gia retail award winners from 48 countries. This year, Central Department Store won the prestigious title of ‘The 2020 GIA Global Honoree for Excellence in Retail’ for the ‘Living House: Co-Living & Eating Space’ at CENTRAL @ centralwOrld

Central Department Store from Thailand is among six Global Honorees for this year, including:

  • Japan – Isetan Shinjuku
  • Argentina – Reina Batata Bazar Boutique
  • Australia – Few and Far
  • Ukraine – PROMENU by MIRS Corporation
  • United Arab Emirates – Tavola

The global gia jury consisted of retail & visual merchandising experts, editors and publishers of co-sponsoring houseware trade publications from around the world.  The jury evaluated the retailers on the following categories:

  • Overall mission statement, vision & strategy
  • Store design & layout
  • Visual merchandising, displays & window displays
  • Marketing, advertising & promotions
  • Customer service & staff training
  • Innovation

“This prestigious award is a pride for everyone at Central Department Store as it has built a good reputation for Thailand, and inspired us to continue forwards. We would like to take this opportunity to thank our customers for their trust and continued support. They are our source of inspiration to keep delivering new experiences and make each and every one of their visits truly memorable.” said Natira.


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